Vocabulary I
Vocabulary II
Vocabulary III
Vocabulary IV
Vocabulary V
100
process of developing, promoting, and distributing products, or goods and services to satisfy customers’ needs and wants
What is marketing
100
route a product takes from the producer to the consumer
What is channel of distribution
100
when there are two or more owners in a business
What is a partnership
100
a written document that provides direction for the marketing activities of a company for a specific period of time
What is a marketing plan
100
putting the marketing plan into action
What is implementation
200
idea that organizations need to satisfy their customers while also trying to reach their organizational goals
What is marketing concept
200
value of all goods and services produced within a country
What is Gross Domestic Product
200
things that people desire based on personality, experience or information about a product
What is a want
200
an overview of the entire marketing plan
What is an executive summary
200
a combination of four basic marketing strategies, known as the Four P’s
What is marketing mix
300
potential customers with shared needs who have the desire and ability to buy a product
What is market
300
money left after all costs and expenses of a business are paid
What is profit
300
things people can not live without, such as water, oxygen and sleep
What is a need
300
study of the internal and external factors that impact a marketing plan
What is a situation analysis
300
Words, symbols, sounds or colors that distinguish goods and services that can be renewed over and over again.
What is trademarks
400
specific group of consumers that an organization selects as the focus of its marketing plan
What is target market
400
struggle among companies for customers
What is competition
400
usually granted for 20 years and protect an owners invention of a product
What is a patent
400
study of strengths, weaknesses, opportunities, and threats
What is SWOT Analysis
400
facilities or locations where sporting events take place
What is sports venues
500
statistics that describe a population in terms of personal characteristics
What is demographics
500
form of business ownership
What is Subchapter S Corporation
500
a legal protection of a creators intellectual property or product.
What is copyright
500
a method that identifies target markets to make marketing mix decisions that focus on those target markets
What is marketing strategy
500
companies that specialize in marketing and managing sports events, sports teams, and professional athletes
What is sports agencies
M
e
n
u